As more and more phones capable of receiving television content become present on the market, the question is "what does this segment need in order to have a boom?". Well, most important, people should be the ones that demand this type of content and should transform mobile television in to a necessity. The coincidence is that there are at least three major events scheduled this year that could make lots of people seriously take in to consideration this kind of television.
In chronologic order, starting in June, we have the European Football Championship, a very important event especially for the people from Europe and the football fans all over the worlds. Some people already regard mobile television as the easiest solution currently available for not missing a single match even if they are in places without a TV. On top of this, most European countries have already implemented the DVB-H standard that allows users to easily receive high quality content.
Probably the biggest event of the year will take place in China starting with late August, the 2008 Olympic Games from Beijing. Millions of people around the world will watch live the event with the largest coverage. Bringing the broadcast to mobile platforms will make it more popular and it would increase advertising profits. Being an event that involves all the countries from the globe will definitely make it a popular one and it would increase the demand for mobile television.
The last great event of the year is also the one with the biggest implications. The presidential elections from the United States will take place on November 4th and will surely keep the headlines in most countries around the world. The fierce battle expected will be an additional reason for people to use their mobile phones in order to be updated with the latest news and results wherever they would find themselves.
These big events are the impulse users need in order to seriously take in to consideration the alternative mobile television comes with and to place the foundations of a new market in the mobile entertainment sector.