The classic cinema and the home TV are now starting to face a fierce competition. Lately, mobile devices have become the third largest platform for video content, although phones with video capabilities were not available a couple of years ago.
People are more and more interested in mobile television that has become a trend during past months. When choosing a new terminal and a new network operator, an increasing number of users question about the possibility of taking advantage of this new feature. The providers are trying to expand networks capabilities and make huge investments in infrastructure and marketing in order to allow and attract more users to benefit from this service. One thing that makes mobile television so popular is the fact that, while offering classic broadcasting, it also offers VOD (video on demand) content, very similar to what Internet television has to offer. This is an important feature that grants people the chance to see exactly what they are interested in, wherever they would find themselves.
The other important component of the mobile video market is represented by the movies. All types of movie content are available for users that want to enjoy their favorite titles whether they find themselves in public transport, school or any place they aren't able to use regular ways of watching them. One of the biggest phone producers has even freely offered its clients a well-known movie three days after it was launched in cinemas. Users have the option of buying memory cards containing the desired title, downloading them or streaming in to their mobile phones, either way offering them the opportunity of watching their favorite movie without being in front of the TV or in a cinema.
As someone said, mobile video is the revolution mobile market needed in order to come up with something really new, innovative that people can benefit from at a large scale and also, this will persuade the producers and operators to continue pushing the limits of technology and to provide better services.