Apple products are very popular all over the world and people have already made an opinion on them as very qualitative products that always offer value for money. The launch of Apple's product that benefited from the biggest hype, the iPhone, created hysteria among mobile users that saw the opening of a new path in this. People expected this product to change mobile devices for ever, but this happened only in a small percent.
But with Apple recently launching the SDK (software development kit) for their handheld device, things started to change. This allowed developers to use the same software tools the ones from Apple use to create native applications to improve the old ones or to freely produce new programs. This launch is probably the impulse the iPhone needed at the moment because it brings up the opportunity to fully use the great technical capabilities of the device.
Already, several game developers announced that they will start working on revolutionary titles for the iPhone, games that will make a change in the way people conceive mobile gaming. This SDK is a great opportunity to produce innovative game content that will benefit from all of the iPhone's technical capabilities and features, especially from the touch interface. Another big hit is the announcement that id Software, the creator of the best-selling series Doom and Quake decided to start developing products for this platform because of the innovative interface and control options it offers. One of the biggest advantages that the Apple platform comes with is the distribution of the new titles through the iTunes portal which makes this a lot cheaper and easy.
Most users have already tried and got tired of the iPhone's native applications so the launch of this SDK really gave an impulse to the whole industry that gravitates around this product and probably the first impact will be on the entertainment part, especially on gaming.