Since mobile phones and their technology have evolved a lot over the last few years, people are showing interest in taking full advantage of their devices' capabilities and features. In fact, this shouldn't be a problem for anyone, but network operators haven't been evolving at the same pace with mobile technology, so most users cannot benefit from the features they've paid simply because the operators aren't offering the necessary services.
An example that perfectly suits the unpleasant situation is the people's demand for mobile television. There are more and more handheld devices capable of playing TV content, but there are only few TV stations that can be received and only on 3G terminals. The user has two options: either streaming or download, but the main disadvantage is the low quality. Another big drawback is the fact that both these methods come with a great amount of data traffic, which is quite expensive.
The answer for people's demand comes from digital television. We are talking about DVB-H technology that allows real time television reception at a very high quality standard, offering the user an experience similar to the one he gets in front of a TV, but accessible from everywhere, even from a moving vehicle. The DVB-H is the handheld version of the digital terrestrial television, a concept that is very successful all over the world. This means that people that are watching TV on their mobile phones will receive qualitative video content without paying anything to the network operator. Someone called this the first mobile revolution since GSM has appeared and he is probably right given the new opportunities this reveals for the mobile industry.